Victoria Donaldson is a native and resident of North St. Louis. Her educational background starts with a stint at Howard University where she was a Biology/Pre-Med major and ends with a B.S. from Alabama A&M University in Huntsville, AL where she studied Industrial Technology with a concentration in Graphic Communications and a minor in Art History.
After graduating in 2013, Victoria returned to St. Louis and started working at a variety of nonprofits in the region including the 14th Street Artists Community, the Contemporary Art Museum St. Louis, KDHX and earthday365. She also served as the Co-Director for Sonic Arts United, an organization working towards diversifying the sonic arts field through programs and initiatives geared towards underrepresented populations, and served on the board for Midwest Artist Project Services (MAPS). In addition, she wears many hats in St. Louis’ art and culture scene as a photographer, DJ, former radio host, founder of Sisters of the Yam Book Club, and the founder of Black Cinema Club, a quarterly film series focused on communing and discussing films related to the African diaspora.
In every aspect of her professional and personal life, Victoria works toward having a positive impact through her work which led to her starting her own business, Northside Soul, an online/pop-up record shop, and its private foundation, Creative Heritage Foundation which will support Black artists and other artists of color in the St. Louis region.